STOP • LOOK • THINK • ASK
Through our flagship initiative, the Safety Sense Movement, we equip children with simple, life-saving habits
The Child Health and Safety Organisation (CHSO) is a Ghana-based initiative with a global vision to reduce preventable childhood injuries through education, awareness, and collaboration.
CHSO was founded following a personal experience where a child suffered a preventable injury that required hospital admission.
This moment revealed a critical gap:
Children are not unsafe — they are simply not taught safety early enough.
That realization led to the creation of:
• The Safety Adventures of BB
• The Safety Sense framework
Vision
A world where every child is equipped with the awareness, knowledge, and confidence to recognize danger and make safe decisions — growing up with Safety Sense.
Mission
To prevent childhood injuries by advancing safety awareness through research, education, advocacy, and partnerships — empowering children, families, and communities with practical knowledge and life-saving habits.
From Pain to Purpose
Mr. Samuel Frimpong and son
For Samuel Frimpong, MPH, the journey to founding the Child Health and Safety Organisation (CHSO) did not begin in a boardroom, classroom, or conference hall. It began in a hospital Intensive Care Unit, beside the bed of his young son.
Like many parents, Samuel believed that serious childhood injuries and emergencies were things that happened to “other families” — until his own family faced a life-changing experience. His son, affectionately known as “BB,” was admitted to the BICU of Greater Accra Regional hospital – Ridge Hospital for 18 days following a preventable home-related incident. What followed was one of the most difficult periods of his life as a father.
During those long days in the hospital, Samuel witnessed not only the emotional pain of his own family, but also the stories of many other parents and caregivers whose children had been admitted with similar preventable injuries and emergencies. Some were home accidents. Others were linked to unsafe environments, lack of awareness, delayed response, or gaps in prevention education. One after another, children arrived needing urgent care for incidents that, in many cases, could have been prevented.
That experience changed everything.
As a professional with a background in Occupational Health and Safety, Samuel had spent years understanding risk prevention, hazard identification, systems thinking, and safety culture in workplaces and organizations. Yet in those hospital moments, one question stayed with him:
Why do we wait until adulthood to teach safety seriously, when safety should begin in childhood?
That realization became the foundation of a new mission.
Samuel understood that child safety could no longer remain an overlooked conversation limited to hospitals after injuries occur. Prevention had to become part of everyday life — in homes, schools, playgrounds, healthcare systems, communities, and national policy conversations. He recognized the urgent need for stronger public education, caregiver awareness, safer environments, and a culture that prioritizes prevention over reaction.
What began as personal pain evolved into purpose.
Determined to turn his family’s experience into impact, Samuel founded CHSO to advance child safety, injury prevention, health education, and advocacy across Ghana and Africa. The organization was built on the belief that every child deserves the opportunity to grow up in a safe, healthy, and protective environment, and that many childhood injuries and emergencies are preventable through awareness, education, and collective action.
Samuel brings a uniquely multidisciplinary perspective to this mission. He holds a Bachelor’s degree in Electrical and Electronics Engineering from Regional Maritime University and a Master of Public Health (MPH). His career journey has also included experience with IBM, supporting operations across the Middle East and Africa region, where he gained exposure to cross-functional collaboration, systems management, and strategic problem-solving at an international level.
In addition, his extensive work as an Occupational Health and Safety Specialist has equipped him with practical expertise in risk management, workplace safety systems, training, and health promotion. Today, he applies those same prevention principles to child health and safety advocacy.
Under Samuel’s leadership, CHSO is working to shape a future where child safety becomes a shared responsibility across sectors. Through research, education, advocacy, partnerships, storytelling, and community engagement, the organization is helping families, schools, healthcare professionals, and institutions better understand the importance of prevention and early safety education.
His passion for building “safety sense” in children also inspired the creation of The Safety Adventures of BB — a child-centered educational initiative that transforms real-life lessons into engaging stories and learning experiences for children and caregivers.
For Samuel, this work is more than a profession or organization. It is deeply personal. Every campaign, workshop, partnership, and educational resource is rooted in a simple but powerful belief:
No family should have to learn the importance of child safety only after tragedy strikes.
Today, his vision is to position CHSO as a leading African voice in child health and safety advocacy — influencing policy, strengthening prevention systems, empowering communities, and helping build a generation of children who grow up safer, healthier, and more protected.
Related Information
A storytelling series that teaches children:
STOP • LOOK • THINK • ASK
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